Planned Giving

Planned Giving for Financial Advisors

What is Planned Giving?

“Planned giving,” sometimes referred to as “gift planning,” is a process for integrating an individual‘s philanthropic goals into the overall tax, estate and financial plan. It often involves a variety of flexible charitable giving vehicles that allow your client to support charitable organizations with larger gifts than from current income. Planned gifts should be structured to dovetail with someone's overall financial and estate plan to meet personal planning objectives while being as tax-efficient as possible.

  • Some planned gifts are revocable, leaving full flexibility for your client to modify her gift based on a change in circumstances.
  • Others are irrevocable but may provide your client with a current income tax deduction and/or an income stream for life.
  • Life income gift plans can provide a terrific way to enhance retirement income or create new income for a child‘s college education.
  • Still others allow your client to convert an unneeded or unproductive asset into a meaningful charitable gift and potential tax deduction.

Note that outright annual gifts made with cash are critical to the daily needs of a charitable organization, but they can be limited in scope by your client‘s immediate cash flow needs. Planned gifts complement a robust pattern of outright annual gifts and allow your client to create a more impactful philanthropic legacy than they believed they could provide.

We have categorized the broad categories of planned gifts as follows according to your clients‘ individual needs:

  1. Gifts anyone can make without affecting cash flow.
  2. Gifts that provide your client with life income.
  3. Gifts that protect your client‘s assets.
  4. Outright gifts for immediate charitable impact and maximum deduction.

Your client will receive tax and financial benefits from the gift, remove assets from the taxable estate, and can even use the gift to provide income before the gift is distributed to Gaylord Hospital.

Planned gifts can be funded with any number of assets, including cash, appreciated stock, business interests, tangible personal property, life insurance, retirement plans, real estate, and even mineral interests.

The opportunities are boundless

We hope the information on this website will help you grow your practice and expertise by helping you identify the right charitable gift vehicles to meet your clients‘ financial, personal and estate goals.

The material presented on this Planned Giving website is not offered as legal or tax advice.
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